NeoSynergy Introduces Pay-Per-Click Feature on Best Deals -- Now Available on All Network Destinations
Best Deals Inventory Pricing Tools now include a direct link to dealership URLs in the base package offering
BLOOMFIELD HILLS, Mich., December 4, 2008 –NeoSynergy, a Web-based automotive software firm is introducing a new product feature to enhance its base subscription package of Best Deals. Available now, subscribing dealers can drive traffic from their specially priced new vehicle inventory listing directly to their dealership website. Clicks to the dealership website are packaged as a bundle in the basic subscription offering with the opportunity to purchase additional clicks for competitive prices.
“Ultimately, dealers want the traffic in their own showrooms—including their online showrooms,” says NeoSynergy CEO and President David Wassmann. “Leveraging high-traffic, high-quality auto destination sites is an affordable way for dealers to capture consumers, promote their own brand and support their sales and lead conversion efforts within their own environment.”
NeoSynergy’s growing network of distribution sites includes AOL Autos, Google Base, Oodle and others, all of which will feature this unique and economical offering. Over the past 5 months, Best Deals subscribers have seen an increase of over 300% in consumer views to inventory listings. And consumers have benefited from an increase in Best Deals offerings of over 600%.
“It’s no surprise that dealers are taking advantage of today’s technology to promote special offers and bring consumer into their showrooms. Web-services provide powerful tools and features—such as pay per click—making marketing affordable and effective,” says NeoSynergy’s CMO, Patty Cox. “NeoSynergy is building a leadership role in the automotive service industry through web-based platforms and a focus on supporting the dealer’s business needs.”
