NeoSynergy Introduces Pay-Per-Click Feature on Best Deals - Now Available on All Network Destinations

Best Deals Inventory Pricing Tools now include a direct link to dealership URLs in the base package offering

BLOOMFIELD HILLS, Mich., December 4, 2008 –NeoSynergy, a Web-based automotive software firm is introducing a new product feature to enhance its base subscription package of Best Deals. Available now, subscribing dealers can drive traffic from their specially priced new vehicle inventory listing directly to their dealership website. Clicks to the dealership website are packaged as a bundle in the basic subscription offering with the opportunity to purchase additional clicks for competitive prices.

"...dealers can drive traffic from their specially priced new vehicle inventory listing directly to their dealership website."

“Ultimately, dealers want the traffic in their own showrooms—including their online showrooms,” says NeoSynergy CEO and President David Wassmann. “Leveraging high-traffic, high-quality auto destination sites is an affordable way for dealers to capture consumers, promote their own brand and support their sales and lead conversion efforts within their own environment.”

NeoSynergy’s growing network of distribution sites includes AOL Autos, Google Base, Oodle and others, all of which will feature this unique and economical offering. Over the past 5 months, Best Deals subscribers have seen an increase of over 300% in consumer views to inventory listings. And consumers have benefited from an increase in Best Deals offerings of over 600%.

“It’s no surprise that dealers are taking advantage of today’s technology to promote special offers and bring consumer into their showrooms. Web-services provide powerful tools and features—such as pay per click—making marketing affordable and effective,” says NeoSynergy’s CMO, Patty Cox. “NeoSynergy is building a leadership role in the automotive service industry through web-based platforms and a focus on supporting the dealer’s business needs.”

For consumers, Best Deals offers unique information that reflects the actual purchase or lease price – not just the published invoice and MSRP information. Best Deals allows dealers and their advertising agencies to modify pricing on a real-time basis – even after prices have been published. Now consumers can click through to the dealership website to learn more about specific inventory availability, other dealership offers, and contact the dealership directly—without the need to fill out third party lead forms first.

Later this year, Best Deals subscribers will also be able to take advantage of NeoSynergy’s new Best Deals Direct application, a revolutionary feature for the online automotive industry that allows consumers to place a deposit directly with the dealership online.

“Since the pay-per-click feature and Best Deals Direct application are nested within the Best Deals content, we’ll be able to provide tools in one bundle that broadcast offers, drive dealer website traffic and deliver consumer deposits on specific vehicle inventory,” says Patty Cox, CMO. “We’re excited to be the first in the industry to offer a comprehensive business to business to consumer solution set.”

For more information about NeoSynergy’s visit www.neosynergy.net or call toll free 866.972.5372.

About NeoSynergy, Inc.

NeoSynergy, Inc. (http://www.neosynergy.net), based in Bloomfield Hills, Mich., is a provider of Web-based enterprise automotive retail management, advertising and e-commerce software and services to the automotive industry. NeoSynergy's suite of products – Best Deals, Best Deals Direct and Darwin XE – enable manufacturers, service providers, dealers and consumers to be linked in real time via the Internet to seamlessly conduct vehicle, parts and service transactions. NeoSynergy's products allow dealers of all sizes to improve operational efficiency, generate revenue and consolidate accounting across multiple locations, franchises and system services.

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AOL Autos is a trademark of AOL LLC.
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