Leadership

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David Wassmann - President, Chief Executive Officer

David has over 20 years of experience in a variety of leadership positions in Automotive Software, Advertising, Marketing and Product Development.

Most recently he was founder and CEO of MotorAlley, LLC, a new car shopping site and new car lead trading technology company. He was Chief Marketing Officer of StoneAge, Inc (dba www.car.com) until 2004 when the company was acquired by Autobytel, Inc. (www.autobytel.com). David is a graduate of Yale University with a B.A. in Political Science.

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Patty Cox - Chief Marketing Officer

Cox joined the NeoSynergy executive team in February 2008. She has 20 years of automotive experience and specializes in online business-to-consumer and business-to-business marketing.

She most recently served as Senior Vice President and Director of Interactive Media for Weber Shandwick in Birmingham, Mich. At Leo Burnett, in Troy, Mich., Cox led the agency team responsible for Cadillac's Web-based marketing, including www.cadillac.com, customer relationship management and dealer programs. She also developed Ford dealer online portals as General Manager of coolfire.interactive, located in Royal Oak, Mich.

Cox received her bachelor's degree from Oakland University and advanced degrees from Wayne State University, including a law degree with a focus on cyberlaw and intellectual property.

Dejay Hayn - Vice President, Business Development

Dejay has over 20 years of experience in a variety of sales management positions. He specializes in automotive strategic relations, franchising and business development.

Most recently he worked for JMsolutions (A JMFamily Company) as Director of Strategic Relations managing multi-channel and relations with OEM's, large strategic partners like Reynolds & Reynolds, and the top 5 publicly traded automotive groups. Prior to that Dejay was the General Manager of Franchising for Dealer Specialties managing over 200 franchisees that represented and serviced over 6000 dealers.

Allan Green - Vice President, Product Development

Allan has over 27 years of experience in developing and marketing Dealer Management Systems for the Automotive Retail market. He founded Auto-Mate in 1984 in South Africa, and developed its core application that was installed in over 900 automotive dealers in South Africa...more than 85% of the market.

Allan developed NeoSynergy's Dealer Management System, Darwin XE, his 5th such business system.

Tim Benford - Vice President, Professional Services

Tim has had a wide-ranging international career as a manager in logistics, information technology, enterprise software sales, and automotive industry retail business application product management and implementation.

Tim worked for several years as a systems engineer and project manager, sold metadata repository software for Viasoft and Wincap Software, and was recruited to join Reynolds & Reynolds as a product manager in the OEM factory integration systems division. Tim was recognized for his leadership and organizational skills and was promoted to Project Director and moved into the new Car Company Solutions Group and then dealership Campaign Management Services. Tim was finally recruited by NeoSynergy’s ex-Reynolds COO to start up and direct the Professional Services team.

Todd Ridley - Vice President, Creative Director

Todd has over 10 years of experience in the Automotive Industry as a marketing and creative executive. He served as the Creative Director of StoneAge where he led the re-branding and marketing efforts to Car.com, and later served as Creative Director of AutoBytel. There he led the efforts to establish cartv.com to enter the growing online video market.

Todd later co-founded MotorAlley.com where he most recently served as Creative Director.